Web Marketing: Are you doing business online?
Explore the fundamentals to create more effective online campaigns for your customers to engage with.
When and where
Date: Tuesday 25 January 2011
Time: 5.30pm – 8.30pm
Venue: Bournemouth University
EB705, Executive Business
Centre
89 Holdenhurst Road
Bournemouth
Dorset
BH8 8EB
Cost: This event is free.
We often hear it said that businesses that aren’t online are not doing business at all, but navigating the sometimes confusing landscape of online marketing can leave entrepreneurs feeling frustrated, and it’s not always clear that online advertising provides the best return on investment. This special event is designed to separate methods that work from those that don’t, and provide business owners with the knowledge they need to create more effective online campaigns.
Guest speakers
Host: Kris Erickson (Bournemouth University)
Kris will introduce the theme of the event and briefly discuss why this is an exciting topic for Bournemouth University, summarising the opportunities available for businesses that wish to engage with Bournemouth University.
Presentation title: Helping Business Succeed Online
Speaker: Kris Erickson (Bournemouth University) & Grant Campbell (Campbell Rowley Web Design)
Kris has worked with businesses and organisations around the world to improve their online visibility. Grant operates a successful local design firm that creates beautiful and impactful websites. The two speakers will introduce work that they’ve done for clients in the past, and provide case examples of successful online campaigns. Learn when and why SEO consultants can be useful, and find out what they should be doing for your business.
Presentation title: Demystifying Google Adwords
Speaker: Conor O’Kane
Conor is a local entrepreneur who operates a successful online e–commerce website. Over several years, Conor has refined his company’s use of the Google Adwords keyword auction service. He will share his knowledge and techniques for getting the most out of keyword auctions in an e–commerce context. Don’t over–pay for contextual advertising ever again!
Roundtable discussion: ask questions, network, and share your experiences with online marketing. The discussion will include the digital challenges facing small and medium–sized businesses.
How to book
Places are strictly limited, if you would like to attend this free event then booking is essential. Please complete the booking form to reserve your place.