The Digital Marketing event being hosted by the Dorset branch of The Chartered Institute of Marketing (CIM) will provide an engaging insight into the key developments in this important field as well as being of immediate practical value to businesses.

Book online

When and where

Date:  Wednesday 26 January 2011
Time:  6.00pm – 9.00pm
Venue: Bournemouth University
            The Shelley Theatre
            Talbot Campus
            Fern Barrow
            Dorset
            BH12 5BB
Costs:
CIM Member – £15.50
CIM Studying Member – £7.50
CIM Student – Free
Guest – £25.50
Refreshments: The price of this event includes refreshments and a buffet for paying delegates.
Parking: Spaces are available on campus for this event.

Overview

Case–study style presentations from expert practitioners will illustrate best practice and bring out the critical issues in four themes:

• An outline of the most effective ways that small businesses can monitor, engage and communicate online using social media in 2011.
  Presenter: Andy Headington (Adido).
• The changing landscape of consumer behaviour and how local businesses can use mobile technology to reach potential customers
  Presenter: Carl Martin (AKQA).
• The concept of profiles, and how business professionals can incorporate “Linked In” into their profile strategy
  Presenter: Linda Parkinson–Hardman (Grow A Better Business).
• How to make your voice heard in the noisy “blogosphere”, and how one business owner got so good at it that it is now a business in its own right
  Presenter: Steve Cook (Seeker News).

After a networking buffet, it will then be your chance to raise any concerns or questions you have about this topic or the preceding presentations, in a “Question Time” style panel discussion.

Presenter profiles

Each of the guest speakers at this event brings unique skills and insight to share and all of them have hands–on experience in the local business community in their particular area of expertise.

• Andy Headington is Marketing Director of Adido, a leading digital marketing agency which operates in Surrey, Dorset & Hampshire. He is a prominent speaker on Internet marketing in the South of England, making Internet marketing easy to understand and inspiring his audiences with his energy and enthusiasm to get their online marketing working effectively.
• Carl Martin graduated from Bournemouth University in 2008 with a degree in Interactive Media, joining Dorset digital agency Redweb to front their initial drive into the mobile space. Carl has become a well recognised mobile evangelist in the UK, and recently joined AKQA’s global mobile team, working with some of the biggest brands in the world.
• Linda Parkinson–Hardman is a social entrepreneur, business consultant, interim social media strategist and mentor who is committed to enabling businesses to grow sustainably into the future through the appropriate use of the Internet technologies. Linda has developed a reputation as a business “diva” with her gift for presenting how businesses can put strategy into practice.
• Steve Cook of Seeker News & Photo has been in business for over a decade, and in that time he has photographed everything from multinationals to local one man bands, from solicitors to rock stars. Having begun blogging to grow his Seeker brand he set up his own business news website – Seeker News, which has now evolved into a press, PR and photo agency, with a family of blogsites designed to help clients do more business.

Agenda

What	How long	Who
Arrivals	30 Minutes	Refreshments for delegates before the event programme starts.
Open	5 Minutes	Richard Milton, Dorset CIM chair.
Themed presentations	4 x 15 Minutes	Guest presenters: Andy Headington, Carl Martin, Linda Parkinson–Hardman, Steve Cook.
Networking buffet	30 Minutes	An informal networking opportunity for business delegates and academic staff.
Qusetions & Answers panel	40 Minutes	The presenters answer questions raised by the audience.
Close	5 Minutes	Richard Milton.

How to book

Bookings and payments for this event are made direct with the CIM events team and not through BU.

Places are strictly limited. Please book online to reserve your place. If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340.