Impact of social media to the inspiration stage of consumer behaviour
With over seven million members worldwide, WAYN.com is the number one travelling social community online with members from over 220 countries.
When and where
Date: Friday 14 January 2011
Time: 2.00pm – 3.00pm
Venue: Marconi Lecture Theatre
Bournemouth University
Talbot Campus
Poole
Dorset
BH12 5BB
Cost: This event is free.
Guest speakers
Guest speaker is Jerome Touze, Co-Founding Director of www.wayn.com
Jerome has been deeply involved in the latest Web 2.0 technologies and gained invaluable insights into the various means online businesses are emphasizing on their brand awareness and developing a strong user base by using the so called ‘Self Generated Content Strategies’.
Prior to founding WAYN.com, Jerome was a consultant in telecommunications and high tech at Accenture, working primarily on CRM solutions for major accounts such as British Telecommunications and Microsoft.
The event is organised by Professor Dimitrios Buhalis as part of the International Centre for Tourism & Hospitality Research (ICTHR) and the Creative Digital Economy cross research theme at BU.
How to book
Places are strictly limited, if you would like to attend this free event then booking is essential. Please complete the booking form to reserve your place.