A one day workshop where you can learn the fundamentals of Eye Tracking and what it can tell you about your visual media (online or offline) that you don’t already know.

Booking form

When and where

Date:  Friday 10 December 2010
           Thursday 20 January 2011
Time:  9.30am – 4.30pm
Venue: Bournemouth University
            Poole House
            Fern Barrow, Poole
            Dorset
            BH12 5BB
Cost: £375 + VAT including lunch and refreshments.

Who is it for?

The workshop is aimed at usability consultants, media consultants, web designers, graphic designers and information architects who would like to see and hear more about what eye tracking can do.

Course content

• Discover what eye tracking is and what it can tell you.
• Observe state–of–the–art eye tracking equipment in action.
• Find out about eye tracking methodology and scientific experimental design.
• Learn about the types of data that can be collected and how it can be presented.
• Experience having your eyes tracked during an eye tracking experiment.
• Find out ways in which you can use eye tracking to improve your media.
• You will be given a heat map of eye fixations on your media.

Why should you attend the event?

Eye tracking can give us insights into visual media that we are unable to get in any other way. Eye tracking can be used to analyse website appeal and usability, as well as other visual stimuli such as directional signage, poster advertising and product and packaging design.

How to book

Places for this workshop are strictly limited. To book your place download the booking form, email us or call 01202 968268.