We undertake sport and event-related research and consultancy, focusing on event and sport management, event strategy, sport participation and performance, and retail management.

Our expertise

We work with partners at local, national and international levels. Applied research is currently being undertaken in collaboration with universities in the USA, Australia, Canada and the Netherlands.

Our areas of speciality are:

• Event management
• Event strategy
• Event impacts
• Sport participation and performance
• Sport spectatorship
• Motorsport research
• Retail management.

We are focusing on the impact and legacy of major events with particular attention being given to the London 2012 Olympics and the hosting of the sailing events in Weymouth and Portland. We were successful in our Sharing the Flame project bid. The project, related to the 2012 Olympic Games, is helping raise awareness and maximise business opportunities associated with the Olympics in the South West.

For detailed information on live research projects please visit the International Centre for Event & Sport Research.

Benefits to your business

Recent projects have included :

• Sport Motivation
• The Experiences of Distance Running
• Player Experiences of Recreational Sport
• Serious Leisure and Social Identity
• Physiology of motorsport participants
• Promoting Lifestyle Changes in the Workplace.

Working with businesses

Our clients include:

• AFC Bournemouth
• Commonwealth Tourism Centre
• Rugby Football Union
• Dorset County Cricket Club
• ESRC, University of Essex and Canterbury Christ Church University
• HERDA-SW/RELAYS.

For bespoke consultancy advice, or further information please contact us.