Market and social research

The Market Research Group (MRG) is a full-service market research agency equipped to handle large scale national survey projects and quantitative and qualitative ad hoc and longitudinal studies.

Our expertise

Our services will provide you with the customer/stakeholder insight and the market intelligence you need to take confident business decisions.

Our team of market research experts have considerable experience in supporting wide ranging projects for both the private and public sector, although we specialise in market research for:

  • Local government
  • Heritage
  • Tourism and leisure
  • Health sector research.

MRG adheres to the UK Market Research Society's code of conduct (an ethical code of practice that ensures that clients and respondents are treated professionally and fairly) and pertinent legislation, such as the Data Protection Act (1998).

Benefits to your business

Our consultants will guide you through the critical stages of the research progress, from identifying your information needs and tailoring a research methodology, to analysing data and providing practical recommendations.

Previous clients have benefited from:

  • Postal, telephone, online and personal surveys
  • In-depth interviews and focus groups
  • Mystery shopping
  • Visitor surveys
  • Feasibility and property audits
  • Service enhancement research
  • Market segmentation
  • Data analysis and reporting.

Working with businesses

We work in partnership with our clients and focus on adding value at every stage of our business relationship.

For bespoke consultancy advice, or further information please contact us.

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